1960's Business and the Economy | "How the Old Age Market Looks"

Magazine article

By: Business Week

Date: February 13, 1960

Source: "How the Old Age Market Looks." Business Week, February 13, 1960, 72, 77–78.

About the Publication: Founded in 1929, Business Week provides information on global business, technology, small business, investing, and electronic commerce. The magazine also covers finance, labor and production, corporate news and investment policies, and the effects of legislative and regulatory developments on commerce. Business Week is published by McGraw-Hill.

Introduction

By 1960 the American people began waking up to one of the most significant economic and demographic transformations in the history of the United States. Senior citizens, perhaps the poorest group in the country as late as 1940, were well on their way towards becoming one of the wealthiest. At century's end, those...