Chesterfield Cigarettes Advertisements

Advertisements

By: Chesterfield Cigarettes

Date: 1950–1960

Source: Chesterfield cigarette advertisements 1950–1960. Reproduced from The Advertising Archive, Ltd.

About the Organization: Liggett and Myers introduced Chesterfield cigarettes, a mix of Turkish and Virginia tobacco, in 1912. One of Chesterfield's early slogans was "They do satisfy." Chesterfields sponsored entertainment shows, including Dragnet and the Bing Crosby Show. Lucille Ball was a poster girl for Chesterfield Cigarettes, as were Jane Wyman and Donna Reed. Liggett Group sold the Chesterfield trademark in 1999 to Phillip Morris USA, who still manufactures Chesterfields.

Introduction

Native Americans grew tobacco long before European explorations. Tobacco was the crop that sustained Virginia's economy, and it was very popular in Europe. The tobacco market, though, proved unstable, and it was...

[The entire page is 816 words long]

Join eNotes

The above is a free excerpt. Get total access to this content with the: