American Decades
What Shall I Wear? The What, Where, When, and How Much of Fashion
Nonfiction work
By: Claire McCardell
Date: 1956
Source: McCardell, Claire. What Shall I Wear? The What, Where, When, and How Much of Fashion. New York: Simon and Schuster, 1956.
About the Author: Claire McCardell, a leading fashion designer during the 1940s and 1950s, was born in Frederick, Maryland, in 1905. She graduated from Parsons School of Design in New York in 1928 and began her career as a model and assistant designer in 1929. McCardell lived an active life style, traveling, golfing, and skiing and understood the need for a minor revolution in women's fashions. She came to be known as the pioneer of women's sportswear for forging lines of women's clothes that were comfortable and allowed for easy movement, while maintaining clean lines and a sense of fashion. She was also a pioneer in her rejection of European models of fashion, creating a uniquely American style...
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1950's Fashion Primary Sources
- Marlon Brando in A Streetcar Named Desire
- Suburban Homes
- "Our Architecture Is Our Portrait"
- "Frank Lloyd Wright Talks of His Art"
- What Shall I Wear? The What, Where, When, and How Much of Fashion
- "What's Ahead in New Appliances"
- Christian Dior and I
- "Pretty Way To Go"
- Interior Design
- "Patterns Spark Fall Rainwear"
- American Automobiles
- What We Wore
- Copyright Page
- Acknowledgments
