"Pretty Way To Go"
Magazine advertisement
By: Revlon
Date: April 1958
Source: Revlon. "Pretty Way to Go." Printed in Mademoiselle, April 1958, 156.
About the Organization: Founded in 1932, the Revlon Company achieved rapid success despite the poor economy nationwide. The company, named by combining the last name of founders Charles and Joseph Revson with the "L" from founder Joseph Lachman's name, began with only one product: a nail enamel. The company quickly expanded into cosmetics, skin care, fragrance, and personal care. By the 1950s Revlon had added television advertising to its corporate agenda. In the 1960s, the company began international marketing. After a change in ownership in the 1980s, it still holds formidable influence in the fashion world in the early 2000s.
Introduction
A discussion of fashion in 1950s America would be incomplete unless it included the...
[The entire page is 1377 words long]
1950's Fashion Primary Sources
The 1950's: Primary Sources
