"What the Public Thinks About Big Business"
Magazine article
By: Gardner Cowles
Date: February 8, 1955
Source: Cowles, Gardner. "What the Public Thinks About Big Business." Look 19, no. 3, February 8, 1955, 19–21.
About the Author: Gardner Cowles (1903–1985) came from a prominent family of Midwestern publishers. His father, Gardner Cowles, Sr., purchased the Des Moines, Iowa, Register in 1903. Cowles continued the family tradition of excellence in journalism and, after working for the family newspaper, became an editor of Look, one of the nation's great mass-circulation monthlies.
Introduction
American public attitudes about big business have changed over time. During the Great Depression of the 1930s, many Americans adopted a negative attitude, only turning to a more positive view during the mobilization for World War II. In the postwar years, business leaders and large...
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1950's Business and the Economy Primary Sources
The 1950's: Primary Sources
