"1948 Is Television's Big Boom Year"
Magazine article, Photographs
By: Joanne Melniker
Date: July 20, 1948
Source: Melniker, Joanne. "1948 Is Television's Big Boom Year." Look 12, no. 15, July 20, 1948, 28–33.
About the Author: In the publication's table of contents for its July 20, 1948, edition, Look magazine introduced its readers to a staff writer who was both "pretty" and "hard-working"—24-year-old Joanne Melniker. Despite the numerous reporters who provided crucial reports during World War II (1939–1945), female journalists remained a distinct minority in the profession at the close of the decade. Thus, the publication relied upon several gendered references to increase the impact of Melniker's story, particularly how her fourteen consecutive nights of television viewing "made New York night life pretty dull for several men about town." Besides referring to her movie-watching habits and...
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1940's Media Primary Sources
The 1940's: Primary Sources
