1940's Fashion | "New Look and Revolt Against New Look"

Magazine article

By: Time

Date: September 15, 1947

Source: "New Look and Revolt Against New Look." Time 50, September 15, 1947, 49–50.

About the Publication: The first issue of Time appeared in 1923. Since that time, it has become one of the world's most widely read news magazines. The international publication is perhaps best known for its "Person of the Year" issue. This edition is published at the close of each year, and profiles the individual who, in the magazine's view, has had the most impact on world history in the previous twelve months.

Introduction

The end of World War II (1939–1945) meant a return to normalcy, one aspect of which was women's fashion. American fashion designers could make the clothing they wanted without government restrictions. Although the clothing industry came out with various designs, none excited the...