American Decades
"New Look and Revolt Against New Look"
Magazine article
By: Time
Date: September 15, 1947
Source: "New Look and Revolt Against New Look." Time 50, September 15, 1947, 49–50.
About the Publication: The first issue of Time appeared in 1923. Since that time, it has become one of the world's most widely read news magazines. The international publication is perhaps best known for its "Person of the Year" issue. This edition is published at the close of each year, and profiles the individual who, in the magazine's view, has had the most impact on world history in the previous twelve months.
Introduction
The end of World War II (1939–1945) meant a return to normalcy, one aspect of which was women's fashion. American fashion designers could make the clothing they wanted without government restrictions. Although the clothing industry came out with various designs, none excited the...
[The entire page is 2226 words long]
1940's Fashion Primary Sources
- Rita Hayworth on the Cover of Life
- "Veronica Lake's Hair: It Is a Cinema Property of World Influence"
- "United States Auto Plants Are Cleared for War"
- American Men in Three Wartime Posters
- American Women in Three Wartime Posters
- Address at the Dedication of the Thomas Jefferson
- Eames Chairs
- "Building a Democracy"
- The Farnsworth House
- "New Look and Revolt Against New Look"
- "The Glass House, New Canaan, Connecticut"
- "The Curse of Conformity"
- Copyright Page
- Acknowledgments
