1930's Medicine and Health | March of Dimes Poster

Poster

By: National Foundation for Infantile Paralysis

Date: 1937

Source: "National Foundation for Infantile Paralysis Campaign." Poster, 1937. Available at the New Deal Network online at http://newdeal.feri.org/library/w23.htm; website homepage http://newdeal.feri.org (accessed March 17, 2003).

About the Organization: In 1937, President Frankin D. Roosevelt announced the creation of the National Foundation for Infantile Paralysis, a private organization headed by his former law partner, Basil O'Connor. The campaign to raise private funds became known as the "March of Dimes" during a fundraiser in Hollywood, California, when radio personality Eddie Cantor suggested the name based on the idea that most Americans, even in the Depression, could afford to send ten cents to support the cause....