1930's Media | "Landon 1,293,669; Roosevelt, 972,897: Final Returns in the Digest's Poll of Ten Million Voters"

Journal article, Table

By: Literary Digest

Date: October 31, 1936

Source: "Landon 1,293,669; Roosevelt, 972,897: Final Returns in the Digest's Poll of Ten Million Voters." Literary Digest, October 31, 1936. Available online at http://historymatters.gmu.edu/d/5168/; website home page: http://historymatters.gmu.edu (accessed March 13, 2003).

About the Publication: Although the publication's title connoted a strict focus on literature and the arts, Literary Digest began in 1890 as a magazine devoted to current events and opinion in the United States and the world. The weekly journal quickly became popular, making it all the more embarrassing when it incorrectly predicted the outcome of the 1936 presidential election. This misuse of public opinion polls created...