American Decades
American Fashions
No More Flappers.
The Depression of the 1930s left little in the United States unchanged. As with other sectors of the economy, the crisis profoundly shaped what Americans wore, what they bought, and what they desired. Overnight, the high-spirited look of the flapper evaporated; the long, lean, tubular chemise, the signature look of the fashionable woman, disappeared. In its place a mature elegance emerged. Ageless, classless, and reusable looks that were flexible, reasonably priced, and easy to accessorize reflected the style of the 1930s and the new sobriety of the nation's collective mood.
Cafe Society.
Yet while most of the country suffered the effects of the stock-market crash, many of the nation's wealthiest families continued to make money throughout the decade. High society went on unabated by Hoovervilles, food lines, and strikes. Families such as Chicago's Marshall Fields, Boston's Kennedys, and New...
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1930's Fashion
