Protestant Evangelism

Cooperative Evangelism.

The self-assurance of American Protestants reached a high in 1919 as the various leading denominations agreed to cooperate with each other in evangelizing the world. The euphoric optimism that followed the end of World War I convinced many Protestants leaders that now the world was ready for mass conversion. Under the terms of the Interchurch World Movement, the denominations agreed to coordinate their benevolent activities. Among other things, the world's mission fields would be divided among the various denominations to eliminate competition and improve efficiency. In addition, the Interchurch Movement promised to raise $200 million, as a start to fund this effort. The total budget for the next decade was estimated at $1 billion.

Failed Effort.

The Interchurch World Movement began its fund-raising drive in 1920 using advertising as a basis:

Christ was big, was He not? None...

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