American Decades
Barton, Bruce 1886-1967
WRITER
Religious Writer.
Bruce Barton attempted to apply to the business and political world of twentieth-century America the religious values he had learned from his father, a Congregationalist minister. Instead of following his father's footsteps into the ministry, when Barton finished his bachelor's degree at Amherst College he moved into journalism and from there into the growing advertising industry. He had immediate success, and in 1918 he was one of the founders of the advertising firm Barton, Durstine, and Osborn, later Barton, Batten, Durstine, and Osborn (BBD&O), which became the third-largest advertising firm in the nation. Even though he was in the secular world, he used his talents for his religious responsibilities. For instance, he coined the slogan later used by the Salvation Army, "A man may be down, but he's never out,"
Becoming a Writer.
In 1914 Barton published his first book, A Young...
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1920's Religion
