Lorimer, George Horace 1867-1937

MAGAZINE EDITOR

The Great American Magazine.

During the 1920s The Saturday Evening Post was the most successful magazine in America, perhaps in the world. It reached a peak circulation of 3 million; for a nickel its readers bought two hundred pages with fiction and articles by the most popular and best-paid writers. The man responsible was George Horace Lorimer, a devout proponent of the gospel of business and a good judge of writing.

Success Story.

Lorimer lived the American success story. The son of a Baptist minister, he dropped out of Yale after one year at the urging of Philip D. Armour, head of the meatpacking firm, and rose to head of the Armour canning department. After his own grocery business failed, Lorimer became a reporter. In 1898 he was hired as literary editor of The Saturday Evening Post, published by Cyrus H. K. Curtis, owner of The Ladies' Home Journal. The Post...

[The entire page is 543 words long]

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