American Decades
Cerf, Bennett A. and Klopfer, Donald S. 1898-1971, 1902-1986
PUBLISHERS
Partners.
Extrovert Bennett Cerf and quiet Donald Klopfer built Random House into the best of the publishing houses founded during the 1920s. It became a commercially successful firm with a commitment to literature and a list of distinguished authors.
The Modern Library.
In 1925 twenty-seven-year-old Cerf, a Columbia University graduate, had the title of vice president at the publishing house of Boni & Liveright, having acquired that position by lending money to Horace Liveright. Always in need of money, Liveright offered to sell the Modern Library series to Cerf for $215,000. It was a splendid opportunity because the Modern Library, a list of more than one hundred clothbound ninety-five-cent reprints of classics, sold widely with little attention from Liveright. Cerf's family was prosperous, but he could not raise the purchase price alone. He asked his twenty-three-year-old friend Klopfer to put...
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1920's Media
- Overview
- Topics in the News
-
Headline Makers
- Broun, Heywood 1888-1939
- Cerf, Bennett A. and Klopfer, Donald S. 1898-1971, 1902-1986
- Correll, Charles and Gosden, Freeman 1890-1972, 1899-1982
- Liveright, Horace 1886-1933
- Lorimer, George Horace 1867-1937
- Luce, Henry R. and Hadden, Briton 1898-1967, 1898-1929
- Mencken, H. L. 1880-1956
- Paley, William S. 1901-1990
- Patterson, Joseph Medill 1879-1946
- Perkins, Maxwell E. 1884-1947
- Ross, Harold W. 1892-1951
- Sarnoff, David 1891-1971
- Winchell, Walter 1897-1972
- People in the News
- Awards
- Deaths
- Publications
- Important Events in the Media, 1920–1929
