Advertising Response: A Research Into Influences That Increase Sales
Nonfiction work
By: Howard McCormick Donovan
Date: 1924
Source: Donovan, H.M. Advertising Response: A Research into Influences That Increase Sales. Philadelphia: J.B. Lippincott, 1924, 19, 21–23, 24.
About the Author: Howard McCormick Donovan (1883–?) was a well-known advertising and marketing expert.
Introduction
The 1920s witnessed the practical application of insights gleaned from both experimental psychology as well as from survey research methods to the age-old art of selling, which traditionally had been approached more or less intuitively. The 1920s saw the advent of modern mass-marketing techniques designed to induce consumers to buy products and services. Also, the decade saw the rise of slick advertising and public relations firms dispensing advice to corporate clients from their office's on New York City's Madison Avenue.
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1920's Lifestyles and Social Trends Primary Sources
The 1920's: Primary Sources
