Introduction

Prosperity.

The Jazz Age. The Roaring Twenties. The Lawless Decade. The Era of Wonderful Nonsense. The Boom. These labels pasted on the 1920s distort that decade: all such convenient labels are misleading just because they are convenient. For most all Americans the 1920s were not a ten-year debauch fueled by easy money and bootleg booze. Prosperity did not reach coal miners who earned between 75¢ and 85¢ an hour or public-school teachers who averaged between $970 and $1,200 per year.* Farmers never regained their wartime prosperity; farm acreage decreased as four million Americans left farms during the 1920s. Prosperity did not embrace American blacks, 85 percent of whom lived in the segregated South in 1920—mostly in rural locations—and 23 percent of whom were illiterate. They were cut off from opportunity in the land of opportunity.

Normalcy.

The serious side of the 1920s was as characteristic of the times as were the frivolities. The business-success ethic was widely accepted. Warren G. Harding declared that Americans wanted "not nostrums, but normalcy." He was right. Normalcy became the motto for a decade of abnormality. Calvin Coolidge stated that "The business of America is business." Herbert Hoover declared: "We in America are nearer to the final triumph over poverty, than ever before in the history of any land.… Given a chance to go forward with the policies of the last eight years, we shall soon with the help of God be in sight of the day when poverty will be banished from this nation." In 1922 Sinclair Lewis depicted the American businessman George F. Babbitt—whose name became synonymous with cultural and spiritual poverty; nonetheless, most Americans aspired to Babbitt's material comforts.

Disillusionment.

It was a postwar decade, and, as is often the result of extended wars, the victors were disillusioned by the peace. Americans of the 1920s wanted no further involvements with Europe's problems. American participation in the League of Nations was defeated, and noble causes became suspect—especially foreign causes. The Russian Revolution was hailed as a great humanitarian event by some intellectuals, but most Americans regarded the Bolsheviks as menaces to The American Way or as ridiculous figures. Idealism—political, social or economic—was a luxury or a joke. The "noble experiment" of Prohibition was unenforceable and spawned the rackets.

Change.

All was not business as usual. There were marked social changes, especially for women. Not only could women vote, they could smoke, drink, wear comfortable clothes, become educated, show their legs, and participate in a limited amount of sexual freedom. Birth control was openly discussed but not widely available to the working classes. As expressed in "Ain't We Got Fun" (1921)—"The rich get richer, and the poor get children." The term Flaming Youth implied not just an irresponsible, celebratory response to life: it expressed the revolt of the younger generation (that is, the generation after the war generation) against the standards and values of their elders. But youthful ebullience required money—parental money. Like so many of what have come to be regarded as defining qualities of the 1920s, the hedonistic conduct of the flappers and their sheikst was an upper-middle-class phenomenon. Despite the hit song of 1927, the best things in life were not free.

Heroes.

Yet there was a great deal of enduring worth or significance in the 1920s. There was a proliferation of genius, especially in the arts. The best books, music, and paintings of the decade retain their distinction; and their creators have become American cultural icons. The American capacity for hero worship found ready expression in sports, but the stars of the 1920s have proved to be enduring. The era and its heroes matched each other: Babe Ruth was a quintessential 1920s figure—not a celebrity, but a hero who personified the national mood. All the heroes were not artists or athletes. Every line of endeavor produced great figures: Harvey Williams Gushing, Rueben L. Kahn, George and Gladys Dick in medicine; Robert Goddard, Robert Millaken, and Edwin Hubble in science; Raymond Hood and Albert Kahn in architecture; Margaret Mead in anthropology; Margaret Sanger, Grace Abbott, and Maud Wood Park in social reform. These heroes—some of them immigrants who fulfilled the American Dream of success—embodied the key American quality of aspiration. If a label is required for the 1920s, The Era of Aspiration is appropriate. All that genius, talent, energy, confidence, and ambition drove the quest for new, more, bigger, better.

Big Business.

"Never before, here or anywhere else, has a government been so completely fused with business," declared the Wall Street Journal. The 1920s fostered the growth of business and celebrated the men—many of them self-made—who made big business bigger: Walter P. Chrysler, Alfred P. Sloan, A. P. Giannini, Owen D. Young, Donald W. Douglas, David Sarnoff, Herbert Hoover ("The Great Engineer"), William C. Durant, Henry Ford. Although it was difficult for the unions to exercise power during a decade committed to business growth, labor generated its own great figures: John L. Lewis, David Dubinsky, Sidney Hillman, A. Philip Randolph, and Norman Thomas, leader of the United States Socialist Party, acquired respect but not power—especially on campuses—during a Republican decade.

American political activity was undistinguished during the 1920s. The most remarkable event was the Democrats' decision to run Al Smith, an anti-Prohibitionist Roman Catholic, for president in 1928—possibly because Republican Hoover was unbeatable by any Democrat. Hoover broke the Solid South, and Smith did not carry his home state, New York.

New Blood.

Sports remained segregated. But show business provided opportunities for blacks and Jews. Irving Berlin, George and Ira Gershwin, Richard Rogers and Lorenz Hart, and Jerome Kern wrote the Broadway songs of the 1920s; Al Jolson and Eddie Cantor performed the songs—often in blackface. The movie industry was organized by Jews who created the studio system: Jesse Lasky, Adolph Zukor, Marcus Loew, Louis B. Mayer, Carl Laemmle, Samuel Goldwyn, Irving Thalberg, the Warner brothers. American popular culture became increasingly dependent on infusions of new blood from abroad. Another pool of genius had been in place for a century. The jazz of the Jazz Age was black Americans' most powerful influence on American—and ultimately—world culture. Louis Armstrong, Jelly Roll Morton, and Duke Ellington did it first; then whites made it pretty or respectable. Blocked from production or managerial control of music and theater, blacks were among the legendary performers of the era: singers Bessie Smith and Ethel Waters, singer-dancer Josephine Baker, comedian Bert Williams, and a regiment of instrumentalists.

Apart from the most notable figures of the Harlem Renaissance, American writers were white and mainly Protestant. But some of the most innovative and influential literary publishers of the 1920s were not members of the gentile club: Alfred A. Knopf, Bennett Cerf and Donald S. Klopfer (Random House), Horace Liveright, and Richard Simon and M. Lincoln Schuster.

Mass Communication and Education.

At the same time that America became increasingly urbanized—and suburbanized—communication developments helped to close regional divisions. There were 18.5 million telephones in 1928. Paved roads and affordable cars connected towns with big cities—and ultimately killed the small towns. The most effective innovation in mass communication was radio. In 1921 no radios were manufactured in America; 4,428,000 were manufactured in 1929, and 10,250,000 households had radios.

More Americans stayed longer in school. Between 1919-1920 and 1927-1928 college enrollment almost tripled. Of the 919,000 college students in 1927-1928, 356,000 were women. Collegiate lifestyle influenced many aspects of the decade, including fashion, music, slang, and sexual mores. The big man on campus was a figure whose reputation extended off-campus—for a year or so.

Hangovers.

During the 1930s there was an angry reaction against the 1920s and many of its representative figures. The Depression was blamed on the speculative irresponsibility of the boom years. The frivolity of the Jazz Age was condemned by the proletarian decade. Yet much of lasting worth was achieved during the 1920s—especially in the arts and media. Even the frivolity was serious frivolity, for the decade was characterized by satire, wit, and humor. There was a defining American quality of confidence that was never resuscitated after 1929—except briefly at the end of World War II.

F. Scott Fitzgerald, who christened the Jazz Age, wrote its obituary:

Now once more the belt is tight and we summon the proper expression of horror as we look back at our wasted youth. Sometimes, though, there is a ghostly rumble among the drums, an asthmatic whisper in the trombones that swings me back into the early twenties when we drank wood alcohol and every day in every way grew better and better, and there was a first abortive shortening of the skirts, and girls all looked alike in sweater dresses, and people you didn't want to know said "Yes, we have no bananas," and it seemed only a question of a few years before the older people would step aside and let the world be run by those who saw things as they were—and it all seems rosy and romantic to us who were young then, because we will never feel quite so intensely about our surroundings any more.

—"Echoes of the Jazz Age," 1931

PLAN OF THIS VOLUME

This is one of nine volumes in the American Decades series. Each volume will chronicle a single twentieth-century decade from thirteen separate perspectives, broadly covering American life. The volumes begin with a chronology of world events outside of America, which provides a context for American experience. Following are chapters, arranged in alphabetical order, on thirteen categories of American endeavor ranging from business to medicine, from the arts to sports. Each of these chapters contains the following elements: first, a table of contents for the chapter; second, a chronology of significant events in the field; third, Topics in the News, a series, beginning with an overview, of short essays describing current events; fourth, anecdotal sidebars of interesting and entertaining, though not necessarily important, information; fifth, Headline Makers, short biographical accounts of key people during the decade; sixth, People in the News, brief notices of significant accomplishments by people who mattered; seventh, Awards of note in the field (where applicable); eighth, Deaths during the decade of people in the field; and ninth, a list of Publications during or specifically about the decade in the field. In addition, there is a general bibliography at the end of this volume, followed by an index of photographs and an index of subjects.

*It is impossible to convert the purchasing power of 1920s dollars to 1990s dollars. The usual multipliers are from seven to ten. Thus, accepting the ten-times figure, the miners, 85¢ in 1920 might be worth $8.50 in 1995. But the value of the dollar involved other factors, such as income-tax rates: 1.5 percent on the first $7,500 of net income in 1929 compared to 15 percent of the first $17,850 in 1990.

Flapper was originally a British term, describing women whose fiancés had been killed in World War I or younger women who had no one to marry. When the term was translated into American, it was thought to describe young women wearing un-buckled galoshes. Sheik as a term for a fashionable young man derived from the popularity of Rudolph Valentino's desert romance, The Sheik. Arabs were in vogue: The Desert Song was a Broadway hit, and Sheiks was a brand of condoms.

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