1910's Lifestyles and Social Trends | The Woman Shopper: How to Make Her Buy

Magazine article

By: Isaac F. Marcosson

Date: 1910

Source: Marcosson, Isaac F. "The Woman Shopper: How to Make Her Buy." The Saturday Evening Post 183, no. 8, August 20, 1910.

About the Author: Isaac Frederick Marcosson (1876–1961), a prolific writer on various business-related issues, was one of America's leading advertising and marketing authorities during the first half of the twentieth century.

Introduction

A debate has engaged historians regarding which came first: the chicken or the egg. In this case, the discussion revolves around an intriguing question: Did the women's liberation movement of the 1960s create an increased consciousness among working women, or did the working women themselves create the women's liberation movement? Similarly, the feminist movement earlier in the century appears to have been largely the result of the changing...