1910's Fashion | Important Events in Fashion and Design, 1910–1919

1910

• Enormous hats festooned with ostrich plumes and fastened with long hat pins mark the end of the vogue for elaborate millinery creations that began in the nineteenth century.
• Elizabeth Arden (born Florence Nightingale Graham) opens a beauty salon in New York City. In 1915 she opens a branch in Washington, D.C., and by 1939 there are twenty-nine Elizabeth Arden salons.
• Ford Motor Company begins operations at Highland Park in the "Crystal Palace," a trailblazing factory complex designed by Albert Kahn and engineered by Edward Gray.
• Levi Strauss and Company begins making children's clothes, preparing the way for the adoption of casual play clothes for children.
• The first phonograph cabinet, with French cabriole legs and a mansard lid, is patented.
• Frank Lloyd Wright returns from Europe and begins construction on Taliesin, his new studio and house in the farmlands of Wisconsin,...